Studies

What the assistants actually say

We run our own research on how businesses get recommended, and publish it. Every study prints the questions we asked, the day we asked them, and the list we counted against — so anyone can repeat it and check.

Northwest Chicago suburbs · Roofing

The shortlist just got shorter

Which roofers AI actually recommends in Palatine and Arlington Heights — and which never come up at all.

38 of 56 companies on our list were never named once

15 questions · ChatGPT and Google AI Mode · 30 answers · August 22, 2026

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How we handle names. The companies the assistants recommend are named, with the evidence for why they show up — a reader can run the same questions and check. The companies that never come up stay anonymous. We describe what they have in common, never who they are. And every study says plainly what it was counted against, because a number without its denominator isn’t a finding.

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